Charlotte Luxury Home Seller Tips | The Importance of Professional Photography

Are Your Photos Hurting the Sale of Your Charlotte Luxury Home?

“A picture is worth a thousand words.” – Frederick R. Barnard

One photograph can have a greater impact on the sale of the home than the entire presentation.

Actually, one photo won’t stand alone, and never does but, remember that with the sheer volume of potential buyers searching for Charlotte luxury homes for sale online (93+%), vivid photographs simply must be included in your marketing. In fact, good photography alone can make the difference between having your home passed over and selling it.

A professional Charlotte luxury listing agent will tell you that one investment that we make as listing agents, is the cost of a professional photographer. Recently, while in search of a Charlotte luxury property, I found myself astounded at the number of iPhone photos that were being used to represent these exclusive homes. I can tell you that my sellers would not stand for that and it always puzzles me to see that others don’t seem to be bothered by this at all.

If you’re considering adding your home to the online list of Charlotte luxury homes for sale, you need to think seriously about your photos – and those photos need to be good excellent. Just like the home itself, the photos need to stand out from the crowd.

Here are a few photography tips for highlighting your Charlotte luxury home:

Talk to your agent about what’s currently “hot” in Charlotte luxury homes. Obviously, your strongest selling points are what buyers are looking for NOW. In recent years, buyers were looking for fewer square feet, stepping away from the McMansions, focusing on smaller luxury homes, chocked full of the finest of appointments. This year, it was kitchens, decks, patios and outdoor hardscapes. If you have a strong selling point, capitalize on it with fantastic photography.

Take as many pictures as you need to get the perfect shot. A shot that’s twisted to the side just in the slightest, may not seem like a throw-away shot but, it can distort the appealing lines of a home. Because photos are two dimensional and flat, even the slightest left or right slant can make the home look like it’s looming, falling in or disproportionate. Some shots are taken intentionally at an angle but, a much larger angle is used for effect and doesn’t appear as though the foundation is sinking on one side!

Use of favorable lighting. High noon sunlight is harsh and often highlights exterior problems that you may not have even noticed. When taking exterior pictures, select lighting that draws attention to the most positive features of your home. For instance, one of the most beautiful real estate images I’ve ever seen was a home we shot at dusk. This lighting served to accentuate the beauty of the home – stunning even on a fall night night.

The use of photos to show off your home online is a huge plus for those with Charlotte homes for sale. However, a poor photo can do more damage than having no photos at all. My advice – hire a Charlotte luxury real estate agent who CAN get the job done for you and only provides the best in professional photographs.

Looking for a real estate agent who knows how to showcase your home in pictures? Give me a call or text me at (704) 491-3310 or email me today at CharlotteBroker@icloud.com.