List My Charlotte Home for Sale

Why Pricing Your Charlotte Area Home Right Matters This Fall [INFOGRAPHIC]

09/30/2020 by Debe Leave a Comment

Why Pricing Your Charlotte Area Home Right Matters This Fall [INFOGRAPHIC]

Sellers always want to ‘push the envelope’ when it comes to pricing their home. Many will say, “Well, if it doesn’t sell, we’ll simply lower the price until it does.” While that may work for the rare few, most sellers’ homes will wind up selling BELOW the original market value.

Why? The reason is really very simple – you have put doubt in buyers’ minds that there is something wrong with your home when you keep having to reduce the price. Now, that said, expediency matters. We recently had a seller who listed a little high to test the market and after 2 days without an Offer, they reduced their price…and the home sold right away. That is not always the case, especially now, during COVID – you don’t want to lose that first weekend by being over-priced.

Most sellers who do push the envelope, feel strongly about ‘giving it some time’ at the price that is too high. The more time that goes by between listing and hitting the right price, the farther below the original list price you are going to be. Not only does this cost you money but, it also costs you agonizing time-on-the-market.

• As a seller in today’s market, you may think pricing your home on the high end will result in a higher final sale price, but the opposite is actually true.

• To sell your home quickly and for the best possible price, you should eliminate buyer concerns by pricing your home competitively from the very beginning.

• Thinking of selling your home? Let’s talk! We will provide you the guidance you need to price your home right this fall. Call or text (704) 491-3310 or email Debe at SavvyBroker@me.com.

Results of OVERPRICING Your Charlotte Home

10 Tips to Marketing Your Luxury Home – Selling Charlotte – Moving Success Tip #2

09/19/2020 by Debe Leave a Comment

Let’s get down to the nuts & bolts of marketing your home. Moving is done in stages, as is selling your home. In our area, we are allowed to share our luxury listings as ‘coming soon’ listings, which better promotes them for our sellers – and we do just that. Sellers often put together a ‘highlights’ list but, there are several things to consider about marketing your home while you are doing your initial physical tasks – decluttering and putting mobile storage to use if necessary.

Here are 10 things that are must-dos when selling your Charlotte luxury home:

Know your competition. Let’s review how the competing homes are being marketed…then, let’s explore how we need to market YOUR home.
Work with a luxury home specialist. Affluent home buyers & sellers occupy a particular niche, not just in the Charlotte Metro region but, globally. Our affluent buyers and sellers expect “white glove service” – and they get it.
Professional photos & videography must tell a story – and in sequential order AND labeled with detailed descriptions in the MLS.
Give the high-end appointments the spotlight. I have found that appliances, lighting and yes, garage unfitting (epoxied flooring & custom cabinetry) are important to our local luxury buyers – so, flaunt them!
Views, views, VIEWS! This is EXPECTED so, promote it!
Market features like high ceilings, unique ceilings, large spaces.
Is the home move-in ready? If so, market that!
Let’s talk lifestyle, community… Yes, buyers want to know about your neighborhood and the surrounding community, especially if they are relocating to the Metro region.
Think social media – Instagram, YouTube and FB as well as open houses are preferred by luxury buyers – so, sellers, take heed! Be SURE that you are hiring someone who knows how important these social media sites AND open houses are to luxury buyers.
Sell the experience – walkability, nearby amenities and eco-friendly appointments are key to many luxury buyers. Share this valuable information with your agent so he/she can help you sell the experience.

BONUS TIP – I am a big believer in knowing your buyer and staging your home for them. Remember staging and decorating are two completely different things. Let’s talk!

I am a proud Guild member of the Institute for Luxury Home Marketing of Dallas, Texas. The training and support we receive through this organization better helps us serve affluent buyers and sellers. Having recently experienced a personal luxury purchase and a luxury sale, I learned first-hand how important this certification is. Let me share my experience and knowledge with you! Call or text me at (704) 491-3310.

#SorryTooLate #SellingSouthPark #MovingTips

Selling Charlotte – Planning and Preparedness – Moving Success Tip #1

09/16/2020 by Debe Leave a Comment

Our SouthPark home Closed last week and we are now officially residents of Lake Wylie! Prior to listing, we seriously decluttered each and every room, drawer & closet, then had the professional stagers come in to give their opinion. For years I have ‘preached’ preparedness with my clients so going through it myself, I had to practice what I preach! Here is the first of many moving tips to follow…

During the pandemic quarantine, we spent days and days cleaning & decluttering our home. Before even thinking of listing our home, I thought we had done a phenomenal job – everything had a place and every space was impeccably organized. As we prepared our home to list several months later, we realized that a LOT of what we had left in our home needed to be stored outside the home. Imagine that – MORE decluttering!

TIP: A lot of sellers choose to store additional furniture and their beloved tchotchkes in their garages. Buyers then complain that they can’t ‘see’ the garage and then, as sellers are under Contract, they can wind up paying for additional inspector visits. For example, termite inspectors need to visualize every surface where the wall meets the floor, including the garage. As part of a sales Contract, sellers are required to make those areas accessible for the inspectors. If it’s not accessible during the time of the inspection, the buyers will expect the sellers to pay for the inspector’s return visit. So, it is wise to call your local storage facility and secure a storage unit to store your furniture & tchotchkes!

We used a mobile storage company, NetMove Charlotte – 704-323-4056 – and we highly recommend them. We were thrilled with their responsiveness, their attention to detail (picking out the spot you want the unit left can be an entire blog post in and of itself!), their pricing and their communication. The unit arrived clean and the delivery team provided easy instructions for use of the unit and pick-up when we were ready. You were not required to schedule pick up in any particular timeframe – another plus. When we phoned them to let them know we were ready for pick-up, they were Johnny-on-the-spot! NetMove is not only located in Charlotte – check to see if they are available in your area – we highly recommend them.

We had multiple Offers and got our home sold very quickly – maybe too quickly as we are still a work-in-progress at our new house! We loved our SouthPark home and are certain that the buyers are going to love it as much as we did. Many thanks to my entire team for helping us prepare for the sale – Scott Morrison, Chrissy Lee and Elizabeth Maxwell Cooper – they are all rockstars! @StyleHouse Charlotte did a wonderful job of setting the stage for a successful sale – I HIGHLY recommend them! Without planning & decluttering, remote storage and staging assistance, we likely wouldn’t have received the number of Offers and ultimately, the wonderful buyers who are now calling 6128 Sharon Hills Road home.

One fabulous chapter closed….and another one opened! #SorryTooLate #SellingSouthPark #MovingTips

There’s a Difference Between Decorating & Staging – A BIG Difference!

05/17/2020 by Debe Leave a Comment

There’s a Difference Between Decorating & Staging – A BIG Difference!

I feel like I’ve shared this tidbit before but, for the life of me, can’t find my post! Regardless, it’s worth repeating…

Have you ever noticed that decorators have a tough time putting the kibosh on ‘designing’ homes they are prepping for sale? Everyone knows a decorator/designer and many times when I suggest a stager, I hear, “Oh my BFF is a decorator – I’ll have her come in and help!”

It’s just NOT the same! I belong to a very large city group and was recently tagged on a post by a homeowner who has now listed their house. It is in a neighborhood that I had a buyer looking but, they weren’t ready to list when my buyer was ready to buy. Now they have had to reduce the price and she is reaching back out to everyone who showed any interest.

I opened the ad and felt like I was looking into one of those psychedelic posters from the 70’s! Now, the décor was fabulous and certainly not from the 70’s but, there was so much ‘stuff’ that I couldn’t even see the rooms. The beautiful tchotchkes were everywhere…and as mesmerizing as a psychedelic poster!

Instead of “Oh my goodness, I love your house,” there were dozens of comments, asking about particular pieces of furniture and many of the tchotchkes the readers loved. The commenters wondered if she would sell those items before she moved.

Others were asking who her decorator was! To me, that one question is a sure sign that the house (which is what is actually being sold here) is being overlooked.

There is a HUGE difference between decorating and staging; when you’re selling, you don’t want the former! The explanation that I give my sellers with decorator friends is that the more items a decorator sells to you, the more money they make. Stagers are minimalists; their job is to show off your house, not your STUFF! Staging isabout creating ambiance and appeal for buyers.

What is the Best Month to List Your Charlotte Home for Sale?

04/16/2019 by Debe Leave a Comment

What is the Best Month to List Your Charlotte Home for Sale?

The spring housing market is off to to a fast-paced start here in Charlotte! The inventory of homes for sale is slightly increasing, interest rates have remained low and even fallen just a tad and buyers are out in full-force, piquing the interest of buyers and sellers alike.

Recent research from realtor.com shows that the first week of April is the best time to list your house for sale. This year’s crazy-cold weather throughout the winter and into the spring, may have pushed this ‘norm’ out about at least 2-3 weeks. According to the article linked above, listing your home in the first week of April will garner your home 14 times more property views, 5% less competition from other home sellers and can result in your home being sold 6 days faster!

Below is a graph indicating the average score for each month of the year.

Best Month to Sell a Home in Charlotte NC
*Graphics provided by KCM

Of course, it comes as no surprise that March, April and May are the top months to sell. The second quarter of the year (April, May, June) is referred to as the Spring Buyers Season, when competition is fierce to find a dream home, often leading to bidding wars.

If you’re thinking of selling your home this year, the time to list is NOW! According to the National Association of Realtors, 41% of homes sold last month were on the market for less than 30 days! If you list now, you’ll have a really good chance to sell in April or May, setting yourself up for the most exposure!

Bottom Line

April and May are two of the best months to list your Charlotte home. Let’s get together to discuss the market conditions in our area to get you the most exposure to the buyers ready and willing to make a move! Call or text (704) 491-3310 or email me at SavvyBroker@me.com.

20 Tips for Preparing Your Charlotte House for Sale

03/25/2019 by Debe Leave a Comment

The Bottom Line:

When listing your Charlotte home for sale, your #1 goal is to get your home sold for the best price possible…and in the shortest amount of time to save you stress!
There are many small projects that you can do to ensure this happens – preparedness is KEY.
Ask me for a list of specific suggestions for getting your home ready for market.
Also ask me for any vendors you may need. I keep an active list of local contractors who can help you achieve your goals.

Call or text (704) 491-3310 – let’s talk!

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Why Pricing Your Charlotte Area Home Right Matters This Fall [INFOGRAPHIC]

10 Tips to Marketing Your Luxury Home – Selling Charlotte – Moving Success Tip #2

Selling Charlotte – Planning and Preparedness – Moving Success Tip #1

There’s a Difference Between Decorating & Staging – A BIG Difference!

20 Tips for Preparing Your Charlotte House for Sale

The Bottom Line:

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